Creativity, Production Engineering and entertainment industry

Background Flusser (2007) argues that by studying the history of factories one can understand the history of humanity, involving the lives, thoughts, actions and sufferings of the people. His work divides history into four manufacturing periods: in the first period—Hand— man uses his own hands to act in the world, being in direct contact with nature but being defenseless. In the second period—Tools—the man uses tools for the transformation of the natural world into the cultural world. During this period the man surrounds himself by tools, alienating himself from the world, getting protected from nature, but at the same being imprisoned by the culture he creates, thus becoming part of the cultural world. There is high mobility in these manufacturing processes since the factory exists wherever the man is. He can even make his own tools wherever he is and carry out his manufacturing activities, the tool being a replaceable and changeable object. The third period—Machines—is the one in which the tables are turned. Now the machine becomes constant, absorbing raw materials and turning them into cultural products, Abstract